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June 25th, 2019

How to find a good Photographer for your Business Web Site or Brochure

How to find a good photographer that is right for you and your business? How do you decode all of their claims? How do you know if they are any good?

Here are six top tips.

  1. What does Award Winning Photographer mean?

Lots of photographers have won awards. We won an award last week for winning the ‘dads’ race’ at the school sports day.

Obviously, our recent award is not relevant to photography, so, your ‘award winning’ photographer needs an award that’s relevant to your requirements. The photographer may have won an award for wedding photography, that is not much use to you if you require great product photography, in addition because styles are continually changing an award-winning style from 5 years ago could look very old fashioned today. So, ask the photographer when they won their awards and what were the awards for.

How to find a good photographer in Cheshire & North Wales

2. Price

As with everything in life ‘you get what you pay for’. Don’t simply buy on price. Bad photography can ruin your web site, make your staff look awful and worst of all, show you and your company in a bad way. At the time of writing (2019) a good photographer will be charging about £500 a day, however, always ask for a fixed price for the whole project, then there are no nasty surprises.

How to find a good photographer in Cheshire & North Wales

3. Insurance

Please make sure that your photographer has both Public Liability insurance and Professional Indemnity insurance. Don’t commission anyone who does not have insurance.

How to find a good photographer in Cheshire & North Wales

4. Consistency

It is very easy for anyone to put their best twenty head shots on to a web site. However, those top twenty pictures may have taken ten years accrue. You need someone who is able to deliver top quality images time after time. If you commission someone to shoot 20 head shots in a day, they all have to be top quality. Ask to see a complete shoot from a previous client.

5. Testimonials

Don’t rely on the photographers’ web site for testimonials. They could be made up. Take a look on Linked In. It is a far more reliable platform for testimonials, you can then message the person giving the testimonial, to check it out.

How to find a good photographer in Cheshire & North Wales

6. What does being a member of a Professional Body indicate?

Some Photographers are Members of a Professional Body, the organisations have names like BIPP, MPA, SWPP, AOP. They also have a qualification process. The three main qualifications are Licentiateship, Associateship and Fellowship. These are quite old-fashioned names that indicate the level of competency the photographer has reached within the organisation.

·     Licentiateship – Entry level qualification, showing an established professional level of skill and competence

·     Associateship – A high standard of craftsmanship and creative ability

·     Fellowship – Attainable for distinguished and exceptional ability and creativity

However, some fantastic photographers do not belong to these organisations or have decided not to gain qualifications beyond Licentiateship.

Conclusion – follow your instincts, don’t go for the cheapest, look for good testimonials on LinkedIn and ask to see a full portfolio of work.

Ian Southerin – 07957 548633 – ian@locationphotography.co.uk – www.locationphotography.co.uk